12 Proven Real Estate Marketing Strategies to Boost Your Sales in 2024

Learn how real estate agents can increase sales and income in 2024 by leveraging platforms like TikTok, YouTube, Facebook, and Instagram. Discover actionable strategies for creating video content, engaging with buyers, and monetizing your efforts. Stay ahead in the competitive market with these proven tips.

In 2024, the real estate market is evolving rapidly, and realtors must adapt to stay ahead. With high mortgage rates, limited inventory, and a new generation of tech-savvy buyers, traditional methods are no longer enough. To succeed, real estate agents need to embrace digital marketing, especially video content on platforms like TikTok, YouTube, Facebook, and Instagram. This article will guide you through actionable strategies to sell more houses and maximize your income by using these powerful tools.

Understanding Today’s Market

In 2024, the real estate market remains competitive due to high home prices and low inventory. Millennials are the largest group of homebuyers, making up 38% of the market. They prioritize affordability, technology, and convenience, making it crucial for realtors to tailor their marketing strategies to these preferences.

Even though mortgage rates may decrease slightly this year, homes are still expensive. To stand out, realtors need to use creative marketing approaches that add real value for buyers.

Leveraging Video Content to Boost Sales

Video content is one of the most effective ways to reach today’s buyers. Platforms like TikTok, YouTube, Facebook, and Instagram allow you to showcase properties, build your brand, and even earn extra income. Here’s how to maximize these platforms:

1. TikTok: Quick Engagement and Wide Reach

TikTok’s short videos are ideal for quick home tours, behind-the-scenes content, and market updates. The platform’s algorithm favors engaging content that retains viewers, making it possible for realtors to reach a wide audience quickly.

Earnings on TikTok

TikTok pays between $0.56 to $1.30+ per 1,000 views with videos over 1 minute long. For example, a video with a million views could earn $280 to $650+. While this may seem modest, it helps build your brand and attract buyers.

Additional Opportunities on TikTok

Beyond the Creator Fund, TikTok also offers earning potential through brand sponsorships, affiliate marketing, and live streaming. Creators with 10,000 followers can make anywhere from $25 to $125 per post, while those with 50,000 followers can earn closer to $1,000 per post.

Case Study

Our TikTok channel, Boundless Estates, has grown to over 75,000 followers since our first post in March 2024. On average, our RPM (Revenue Per 1,000 Impressions) is $1.15. Creators are rewarded based on ‘qualified views’ and revenue per 1,000 qualified views (RPM). RPM indicates how much a publisher or site earns for every 1,000 times an ad is shown on a video.

2. YouTube: Long-Form Content and Deeper Engagement

YouTube is perfect for both short and long videos. Use Shorts for quick content and longer videos for detailed home tours, buyer tips, and neighborhood guides. You can earn money through ads, sponsorships, and affiliate marketing. Even faceless YouTube channels can be profitable.

Earnings on YouTube

The average YouTube channel earns between $10 to $30 per 1,000 views from ad revenue, depending on various factors such as the content niche, viewer location, and the type of ads displayed. Channels in high-value niches like finance or technology tend to earn more, while those in entertainment or gaming might earn on the lower end. Additionally, if the calculation is based on video views rather than ad views, the earnings can be closer to $5 to $7 per 1,000 views​. Real estate videos often attract a high-value audience, leading to higher earnings.

Step-by-Step Guide to YouTube Success

Create a Channel

Set up a professional YouTube channel with a clear brand identity.

Produce High-Quality Content

Invest in a good camera and microphone to ensure your videos are clear and professional.

Optimize for SEO

Use keywords like “real estate,” “home tour,” and your city’s name in titles and descriptions.

Engage with Your Audience

Respond to comments, ask for feedback, and encourage viewers to subscribe.

Monetize

Once you reach 1,000 subscribers and 4,000 watch hours, apply for YouTube’s Partner Program to start earning from ads.

Example

A realtor in New York City used YouTube to create a series of neighborhood guides, providing in-depth information on local amenities, schools, and market trends. These videos helped establish the realtor as a local expert, attracting both buyers and sellers.

3. Facebook and Instagram: Targeted Marketing and Visual Appeal

Facebook and Instagram Reels are great for sharing short, visually appealing videos. By using Reels, you can reach a wide audience quickly. Both platforms offer monetization options through ads and partnerships.

Monetization on Facebook and Instagram

To qualify for in-stream ads, you need at least 10,000 followers and 600,000 total minutes viewed in the last 60 days.

Advanced Strategies for Success

Use Instagram Stories

Post regular updates, behind-the-scenes content, and polls to engage with followers.

Leverage Facebook Ads

Target specific demographics, such as first-time homebuyers or retirees, with tailored ad campaigns.

Create Instagram Reels

Highlight key features of properties in 15-30 second clips to grab attention.

Case Study

A realtor in Miami successfully used Instagram Reels to showcase beachfront properties. By focusing on stunning visuals and using popular music tracks, the realtor gained thousands of followers and attracted high-net-worth buyers.

How to Make Money on These Platforms

Understanding the requirements for earning money on each platform is crucial:

TikTok

To join the TikTok Creator Rewards Program, you need at least 10,000 followers and 100,000 video views in the last 30 days.

YouTube

You need 1,000 subscribers and 4,000 watch hours in the last 12 months, or 10 million Shorts views in the last 90 days.

Facebook and Instagram

You need 10,000 followers and 600,000 total minutes viewed in the last 60 days to qualify for in-stream ads.

Creating Effective Real Estate Videos

Creating high-quality videos is essential for attracting buyers. Here’s how to get started:

Walkthrough Videos

These videos give buyers a virtual tour of the property. You can speak during the walkthrough or add a voiceover later using editing software like CapCut. CapCut is free and easy to use, making it ideal for creating professional-looking videos. Download CapCut here: CapCut.

1. Voiceover Options

If you’re not comfortable using your voice, try AI tools like ElevenLabs to create high-quality voiceovers. This ensures your videos sound professional even if you’re not speaking.

2. Faceless YouTube Videos:

If you prefer not to be on camera, you can still create effective videos by focusing on property showcases or real estate advice. Many faceless channels make good money through ads, affiliate marketing, and sponsorships.

Pro Tip

Use clear, descriptive text overlays to highlight key features of the property, such as “Newly Renovated Kitchen” or “Ocean View from Every Room.” This keeps the viewer informed even without a voiceover.

Simple Marketing Strategies to Boost Sales

Here are some easy ways to increase your home sales in 2024:

Use Digital Marketing

Since most buyers start their search online, digital marketing is essential. Use targeted ads on social media and search engines to reach more buyers.

Build a Strong Online Presence

A professional website, active social media accounts, and positive reviews build credibility and attract clients.

Host Virtual Open Houses

These are popular with younger buyers who like to shop online. Virtual tours let buyers explore properties from home.

Leverage Email Marketing

Keep buyers updated with regular emails about new listings, market trends, and buying tips.

Offer Extra Services

Stand out by offering staging, home inspections, or buyer consultations.

Additional Income Streams for Realtors

Beyond selling homes, you can earn extra money by creating content. A strong presence on YouTube or TikTok allows you to monetize your videos. For more advanced strategies, consider investing in the Tube Mastery and Monetization course by Matt Par.

Explore Affiliate Marketing

Partner with real estate-related brands and services to earn commissions. For example, you can promote moving companies, home improvement stores, or real estate education courses within your videos.

Sell Digital Products

Create and sell digital products like ebooks, home buying guides, or market analysis reports. These can be promoted through your social media channels, adding another revenue stream.

Future Trends in Real Estate Marketing

As technology continues to evolve, so does the real estate market. Here are some trends to watch in 2024 and beyond:

Virtual Reality (VR) Tours

VR technology allows potential buyers to walk through properties without leaving their homes. This trend is expected to grow, especially for luxury real estate.

AI-Powered Chatbots

AI chatbots are becoming more sophisticated and can provide instant responses to buyer inquiries, schedule viewings, and even offer property recommendations.

Blockchain in Real Estate

Blockchain technology is making transactions more transparent and secure. It’s being used for everything from property listings to finalizing sales contracts.

Frequently Asked Questions

1. How many houses do most realtors sell?

On average, most realtors in the U.S. sell between 5 to 12 houses per year. However, this number can vary significantly based on the market, experience, and whether the realtor is working full-time or part-time. Top-producing realtors may sell upwards of 20 to 30 homes annually, especially in high-demand areas or luxury markets​.

2. How to add value as a real estate agent?

Adding value as a real estate agent involves offering more than just basic services. Consider the following strategies:

Market Expertise

Provide clients with detailed insights about local market trends, pricing strategies, and neighborhood details.

Personalized Service

Tailor your approach to meet the specific needs of each client, whether they are first-time buyers or seasoned investors.

Innovative Marketing

Use professional photography, video tours, and social media campaigns to showcase properties.

After-Sale Service

Stay connected with clients after the sale by offering advice on home maintenance, renovations, or investment opportunities.

3. How do I promote myself as a new realtor?

Promoting yourself as a new realtor can be challenging but effective with the right strategies:

Build an Online Presence

Create a professional website and active social media profiles on platforms like Instagram, Facebook, and LinkedIn.

Network

Attend local events, join real estate groups, and connect with other professionals in the industry.

Leverage Testimonials

Ask satisfied clients to leave reviews and share their experiences on your website and social media pages.

Content Marketing

Write blog posts, create video content, and share tips about buying and selling homes to establish yourself as an expert.

4. How to get more leads in real estate?

Generating leads in real estate requires a mix of traditional and digital strategies:

Use Social Media Ads

Run targeted ads on Facebook and Instagram to reach potential buyers and sellers in your area.

Host Open Houses

Open houses are a great way to meet potential buyers and generate interest in a property.

Partner with Local Businesses

Collaborate with mortgage brokers, home inspectors, and other local businesses to generate referrals.

Email Marketing

Build an email list and send regular newsletters with market updates, new listings, and real estate tips.

5. Unique real estate marketing ideas

Some unique real estate marketing ideas include:

Virtual Staging

Use virtual staging to showcase how an empty property can look fully furnished.

Drone Photography

Capture aerial views of properties to highlight their surroundings.

Interactive Floor Plans

Provide potential buyers with interactive, 3D floor plans that allow them to visualize the space.

Themed Open Houses

Host open houses with a specific theme, such as a “holiday preview” or “summer BBQ,” to attract more visitors.

6. Real estate marketing ideas 2024

In 2024, consider these cutting-edge real estate marketing ideas:

AI-Powered Chatbots

Use AI chatbots to engage with website visitors instantly, answering common questions and scheduling showings.

Video Tours

Create high-quality video tours of your listings and promote them on YouTube, TikTok, and Instagram.

Geo-Targeted Ads

Use geo-targeted ads to reach people in specific neighborhoods or cities who are looking to buy or sell.

Content Marketing

Invest in content marketing by creating blogs, videos, and social media posts that provide value to your audience.

7. Luxury real estate marketing ideas

Marketing luxury real estate requires a sophisticated approach:

High-End Photography and Videography

Use professional-grade photography and videography, including drone shots, to capture the property’s grandeur.

Exclusive Events

Host exclusive, invitation-only open houses or private showings for high-net-worth individuals.

International Marketing

Advertise in international luxury real estate platforms to attract foreign buyers.

Personal Branding

Build a personal brand that exudes luxury and professionalism through high-quality content and a polished online presence.

8. Real estate marketing strategies examples

Examples of effective real estate marketing strategies include:

Referral Programs

Implement a referral program that rewards clients for bringing in new business.

Local SEO

Optimize your online presence for local search to ensure you appear in Google searches for real estate in your area.

Content-Driven Marketing

Use content such as blogs, videos, and infographics to educate your audience and build trust.

Community Involvement

Get involved in local events, sponsor charity drives, and support local schools to increase your visibility.

9. Real estate marketing ideas for social media

To succeed on social media, consider these ideas:

Client Testimonials

Share video testimonials from satisfied clients.

Behind-the-Scenes Content

Show what goes into preparing a home for sale, from staging to photography.

Interactive Polls and Q&A

Engage your audience with polls and Q&A sessions on Instagram Stories.

Highlight Neighborhoods

Create posts or videos that showcase the best features of the neighborhoods where you have listings.

10. Real estate marketing plan for sellers

A solid marketing plan for sellers should include:

Pricing Strategy

Analyze market data to price the home competitively.

Staging

Professionally stage the home to appeal to the target market.

Digital Advertising

Run targeted digital ad campaigns to reach buyers.

Open Houses

Schedule open houses and virtual tours to generate interest.

Feedback and Adjustment

Gather feedback from showings and adjust the strategy as needed.

11. Real estate marketing ideas 2023

Though 2023 has passed, these ideas remain relevant:

Interactive Social Media

Use tools like Instagram Stories, Reels, and TikTok to create engaging content.

Virtual Tours

Offer 3D and virtual reality tours of properties to remote buyers.

Niche Marketing

Focus on specific market segments, such as first-time homebuyers or downsizers, and tailor your messaging accordingly.

12. 10 Point real estate marketing plan

A 10-point real estate marketing plan could include:

1. Market Analysis: Conduct a thorough analysis of the local market.
2. Target Audience: Identify and understand your target audience.
3. Branding: Develop consistent and professional branding across all platforms.
4. Content Strategy: Create a content calendar for blogs, social media, and email campaigns.
5. SEO Optimization: Optimize your website and listings for search engines.
6. Social Media Presence: Maintain an active presence on key social media platforms.
7. Paid Advertising: Use paid ads strategically across Google, Facebook, and Instagram.
8. Email Marketing: Build and engage your email list with regular updates.
9. Open Houses: Schedule and promote open houses effectively.
10. Post-Sale Follow-Up: Implement a post-sale follow-up system to maintain client relationships.

Conclusion

Selling more houses and making real money in 2024 requires the right strategies. Realtors need to understand the current market, use video content effectively, and explore additional income streams. By embracing these strategies, you can sell more homes and build a sustainable business that thrives in today’s competitive market.

By following these tips, you can enhance your marketing efforts, reach more buyers, and close more deals. With the right approach, 2024 can be your most successful year yet.